Social intelligence

Content operating model

Compare the role content plays—not only its surface engagement.

Classify content by message, format, audience and funnel role, then connect exposure to site behaviour, lead generation, orders and account activity.

01DiscoverReach, audience growth, views and new visitors.

02EngageWatch depth, saves, comments, shares and profile actions.

03ConsiderSite visits, product views, lead events and return sessions.

04ConvertOrders, enquiries, assisted revenue and account activity.

05LearnCreative themes, audience response and next content actions.

Network comparison

Dimension	Examples	Normalised use
Content theme	Demonstration, education, proof, promotion	Compare message effectiveness
Format	Short video, long video, carousel, static, live	Compare production and attention
Audience	Prospect, customer, wholesale buyer, partner	Compare audience quality
Commercial role	Discovery, consideration, conversion, retention	Connect content to business outcome

Next step

Start by defining content taxonomy and the assisted actions that matter to the business.