Comlytix
Total business analytics
One commercial view across acquisition, customers, commerce and operations.
Comlytix connects advertising platforms, social networks, Shopify or BigCommerce, B2B accounts, Shippit, inventory and finance. Shared definitions replace conflicting dashboards so executives can see revenue, contribution, demand and operating constraints together.
B2B + D2CPaid + organicOrders + marginShipping + stockFinance reconciliation
Executive commercial ledger12 connected sources · illustrative data
Net revenueA$2.84mB2B + D2C + marketplaces
Media investmentA$184.3kFive paid networks
ContributionA$812.4kAfter media and fulfilment
Google AdsMetaShopifyBigCommerceShippitCIN7 / ERPCRMFinance
Commercial operating model
Measure the business through shared entities—not disconnected platform reports.
Orders, customers, accounts, products, campaigns, shipments and costs are mapped into one governed model. Every metric retains its source, calculation and freshness status.
Executive questions
Answers that require data from more than one system.
Which channels create contribution—not just attributed revenue?Reconcile advertising claims against actual orders, refunds, product cost and fulfilment.
Can current stock and shipping capacity support the planned campaign?Combine forecast demand, available-to-promise, supplier timing and Shippit service levels.
Which wholesale accounts are likely to reorder or lapse?Connect CRM activity, order cadence, pricing, service and product availability.
Where is growth consuming cash or margin?View payment terms, media spend, inventory commitments and contribution in one model.
Metric governance
Every number can be traced and challenged.
| Metric | Authoritative source | Calculation control | Decision use |
|---|---|---|---|
| Net commerce revenue | Shopify / BigCommerce | Refunds, cancellations, tax and shipping policy | Actual trading result |
| Advertising spend | Advertising network APIs | Currency, timezone and account mapping | Acquisition investment |
| Contribution margin | Commerce + ERP + finance | Product, media, fulfilment and payment cost allocation | Commercial decisions |
| Account health | B2B CRM + order history | Reorder cadence, engagement, credit and service signals | Sales prioritisation |
Next step
Build the connected commercial model first.
Start with the questions leadership cannot answer today, then define the minimum data sources and governed metrics required to answer them.