Commerce + analytics + CRM + decision intelligenceAustralia · Enterprise implementation
Comlytix
SecurityDiscuss requirements
Advertising intelligence

Compare every paid network through one commercial definition.

Normalise spend, impressions, clicks, conversions and revenue across advertising platforms, then reconcile network claims against actual commerce orders and contribution margin.

Consolidate paid media →See reconciliation
Google AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft AdsCreative analysis
Paid network comparisonIllustrative data · reconciled
NetworkSpendPlatform revenueReconciled revenueContribution
Google AdsA$72.4kA$348kA$291kA$84.2k
Meta AdsA$58.8kA$311kA$214kA$49.6k
TikTok AdsA$21.7kA$96kA$61kA$11.8k
LinkedIn AdsA$17.2kA$82kA$54kA$17.1k
Microsoft AdsA$14.2kA$67kA$58kA$18.4k
Normalised performance

Stop comparing metrics that use different attribution windows and revenue definitions.

01Account and currency mapping

Standardise account hierarchy, timezone, currency and reporting period.

02Campaign taxonomy

Map channel, objective, market, product, audience and funnel stage across networks.

03Conversion reconciliation

Match platform events to actual orders, leads, accounts and approved revenue.

04Creative intelligence

Compare concepts, formats, messages, fatigue, audience response and downstream quality.

05Budget pacing

Monitor planned versus actual spend and forecast month-end investment.

06Commercial outcome

Evaluate contribution, customer quality, stock readiness and fulfilment cost—not ROAS alone.

Decision use

Advertising data becomes useful when connected to the business constraint.

ScaleIncrease investment only when conversion, margin, stock and delivery capacity support demand.
ReduceIdentify inflated attribution, creative fatigue, poor customer quality or low-margin demand.
ReallocateMove budget between networks, campaigns, products, regions or customer segments.
TestPrioritise creative and audience experiments with a defined commercial hypothesis.
Next step

Reconcile media investment with actual trading performance.

Connect advertising accounts and commerce sources, then agree the revenue and contribution rules used for decisions.

Discuss your requirements Review implementation